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From Data To Actionable Insight

Data Collection

In today's world, at the root of any problem or opportunity lies data and IQsigma has ample experience in providing solutions for its acquisition and classification.

Internet

Internet

API integration when available for reputable sources and Scraper development and maintenance for any source on the Web.

Physical

Physical

Field data directly from the source: store floor, warehouse, survey, ballots, we have experience in all.

Traffic

Traffic

Data as it happens. Use of NFC and Beacon technology to capture information on the spot.

Geolocation

Geolocation

GPS tagging for data. Metadata that answers where and when the data came from.

Data Integration and Classification

Data Mashup

Data Mashup

Documents, Databases, APIs or Scrappers, IQsigma will integrate your data into a single cohesive source.

Information Architecture

Information Architecture

From Taxonomy definition to Data Curation, we help you turn your data into information.

Analytics

Descriptive

Descriptive

IQSigma Descriptive Analytics summarize through a series of comprehensive reports the general market behavior of a product, and its absolute and relative value and market position as compared with relevant competitors.

Predictive

Predictive

IQ Sigma Predictive Analytics is the next step up in data reduction. It utilizes a variety of statistical, modeling and data mining techniques to analyze recent and historical data.  Our analysts in collaboration with our customers make probabilistic predictions about a product’s future behavior by taking known data to forecast unknown data.

Prescriptive

Prescriptive

IQ Sigma Prescriptive Analytics uses emerging Analytics methods along with a 25-year experience in the Latin American market to recommend possible courses of action to decision-makers. Prescriptive Analytics tools formulate optimizations of pricing outcomes by combining historical data, business rules, mathematical models, variables, and market constraints.

Actionable Solutions

Some examples of Data to Insight solutions that we have provided.

Market Competitive Analysis

Market Competitive Analysis

Full and continuous mapping of a product’s competitive position vs. its competition throughout its life-cycle.

Live Product Tracking

Live Product Tracking

Comprehensive and live performance tracking for short life-cycle products from their inception to their end of life.

 

Channel Monitoring

Channel Monitoring

Monitoring and correction for policies compliance in distribution channels. Integral control over Pricing, Cross Selling, Gray Market, Stock Management.

Value Perception

Value Perception

Analysis and monitoring of value perception for new technologies and features.

About

Founded over 20 years ago as a solution to a lack of competitive information in a developing and specialized personal computer market, IQsigma has evolved to become a leading competitive intelligence provider for Fortune(c) 500 companies. Focused on complex products, IQsigma provides product and pricing knowledge solutions for the retail and wholesale channels in all of continental America.

About 2

Daniel

Daniel

Founder and CEO

linkedin_roundA multidisciplinarian in the field with over 20 years experience in Data Analytics.

Code a Scrapper in the morning and consult on Predictive Analysis in the afternoon.

Masters in Information and Knowledge Strategies from the University of Columbia.

 

Arturo

Arturo

Operations Director

linkedin_round

A data sleuth who will scour the continent and find all relevant data.

From raw data, databases and documents to insightful reports, Arturo is an Excel Ninja with a strong UX feel.

 

 

Contact

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